We expertly set up Google and Facebook accounts for skill-based certification programs like AWS, CompTIA, and Salesforce, encompassing keyword research, audience development, ad creation, and campaign tracking. Our comprehensive management of these campaigns included bi-weekly reporting and responding to ad hoc data requests. Our strategic efforts not only yielded an average cost per lead significantly lower than the industry average but also spurred a remarkable surge in lead volume.

Additionally, we played a pivotal role in supporting Skillstorm’s initiatives to provide active and retired military members with access to technical skill-based certifications, enhancing their career opportunities. This robust approach included strategic updates to ad copy and the development of additional campaigns, ensuring alignment during strategy sessions for paid media.