We were engaged by The Institute of Internal Auditors to develop and manage their Google Ads account, leveraging our expertise to deliver a campaign strategy similar to previous successful projects.

Our services included in-depth keyword research, audience development, and crafting compelling Google text ads, along with precise campaign tracking to evaluate performance. Additionally, we conducted a comprehensive SEO audit for The Institute of Internal Auditors, providing detailed technical recommendations to enhance their website’s effectiveness. Our targeted approach significantly lowered the average cost per lead and notably increased memberships, conference signups, and certification sales for the IIA.

These strategic elements were coordinated seamlessly during regular strategy sessions on paid media, aligning perfectly with the client’s objectives to expand their professional community and event participation.