We partnered directly with Adler University to design and manage comprehensive advertising campaigns across Meta (Facebook, Instagram), Google, YouTube, and other video platforms, focusing on search, display, and video ads. Our primary objective was lead generation, which we achieved by launching new campaigns and optimizing existing ones to aggressively improve ROAS goals while attracting prospective students. We also refined and optimized ad content while incorporating effective remarketing strategies to re-engage audiences interested in higher education.

In addition to advertising, we provided strategic consultation and advisement on their enrollment process, lead scoring, and pipeline development. Our detailed analytics ensured campaigns were optimized and measured effectively across all channels, enabling us to significantly exceed lead generation and ROAS targets. This direct collaboration fostered strong, transparent communication and delivered exceptional results, demonstrating our ability to thrive in the competitive higher education sector